Design has never been just decoration to me, it’s the foundation everything else is built on. Like the frame of a house, it holds things together and quietly guides how people move through an experience. As a self-taught designer, I learned by doing, which taught me to prioritize purpose over polish. Every decision I make is intentional, focused on how design can support function and strengthen strategy.

Whether it's a brand, a product, or a story, I design to make things work both beautifully and effectively.