This project focuses on boosting awareness and fostering sustained engagement with the Financial Times (FT) among university students. It also aims to address long-term retention by encouraging graduated students to purchase personal subscriptions after their university-provided access expires.

Project Phases

1. Understanding Student Awareness and Interests

   • Through comprehensive research and interviews, this phase aims to uncover students' primary areas of interest and assess their current awareness of FT subscriptions and features. These insights will inform targeted recommendations to increase awareness and highlight the value of FT offerings.

2. Developing Engagement Strategies

   • Building on the findings from Phase 1, this phase will focus on ideating and designing potential marketing strategies, programs, partnerships, or initiatives aimed at encouraging consistent use of FT resources among students. These efforts will emphasize sustained engagement beyond the initial awareness stage.

3. Encourage Long-Term Subscriptions

   • The final phase will involve creating recommendations to motivate graduated students to purchase their own FT subscriptions. This will include strategies to highlight the continued value of the Financial Times in their post-academic lives.